by Beth Rehberg on September 3, 2010
Dear Susan, did you hear about the new launch happening next month? You’re not going to want to miss this! Use the code below and get free shipping!
Okay, so it’s not exactly a picture of the Grand Canyon or the Eiffel Tower with lovely descriptions and tales of adventure ending with the standard, “wish you were here” postcard, but did I get you thinking? Why not use a postcard to keep in touch with customers? Are you considering the benefits? Let me help…
- Affordable printing
- Full color artwork can grab your customers’ attention
- Easy to personalize with variable print
- Affordable postage
Variable print means not only can you use your customers’ names, but you can individualize the post card for each particular customer. If you want to thank them for purchases, you can list the purchase on the card. If you want to use different discount codes for different customers, no problem. Our variable print can handle it.
From the land of postcards and variable print, wish you were here!
Your friends @ Corporate Disk
by Beth Rehberg on August 30, 2010
If you’re like me, you’ve been looking more carefully at where you spend your money. I think most of us are. And in thinking about it, I’ve broken my spending down to two basic categories…”have to” and “get to.”
There are things that I simply have to spend money on: the mortgage, the car payment, utilities, and food. I know, I know, some of you are probably saying that if I had bought a cheaper car I wouldn’t have car payments, or if I installed solar panels I wouldn’t have utility expenses, but just stick with me, okay? These expenses are ones I have little choice about. Maybe I get to choose my phone carrier, but as a parent, a phone is a necessity. I might get to choose where I buy my food and how much food to buy, but I still have to spend money on food…follow me?
But sometimes, I actually “get” to spend my money–well, some of my money, anyway. And this is the part I want us to consider. When I’ve got money that I “get to” spend, that I’ve chosen to trade for some item, I want to make a good trade. You might think that means getting the absolute most in quantity or volume, but a good trade is more than that. A good trade is going to make me feel good when I look at that item, or it’s going to teach me something, or it’s going to help me reduce my stress, or maybe it’s going to entertain me…and the list goes on.
When “get to” money is on the line, will your product be chosen? Make sure it is packaged in such a way that tells your customer that you’ve thought about him/her. That you appreciate him/her spending “get to” money with you. That your product really does offer value. We all “have to” and “get to” at some point or another…make your product stand out so customers with their “get to” money notice and make that trade.
